Friday, 6 April 2012

Q3 – What kind of media institution might distribute your media product and why?

My magazine could be distributed in most newsagents and off licenses, especially large ones like WHSmiths who sell established magazines from every genre including men’s lifestyle, women’s lifestyle, music, film, TV, hobbies, business, fitness and science. As my magazine is a music one, it may also be sold in music stores such as HMV.
 Institutions








Also, another major media distributor is Bauer Media, it reaches over 19 million UK adults across multiple media and adding a indie music magazine will increase the amount of adults reading Bauer’s media product. Also because Bauer media has no indie magazines on their market ,but instead have magazine such as Smash Hits, Kerrang and Q. So adding a different type of music genre ,will increase the amount of people reading Bauer’s media product as it has a worldwide circulation for selling 38 million copies a week in 15 countries Bauer Media also has Bauer Radio which consists of Heat Radio, Q Radio, Smash Hits! Radio and The Hits Radio will are available on DAB and Free view. http://www.bauermedia.co.uk/

I think their is a gap in the market for my magazine in the Bauer media company as they do sell an indie genre magazine Q however it is a monthly magazine whereas mine is sold weekly at a much cheaper price.

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